Life Raft Consulting – Seminar Series
"Low Cost No Cost Methods to Create an Effective Web Presence"
Attendees will learn the tools and information on how to create an effective web presence using FREE TOOLS from Google, Yahoo! and MSN. Learn how to create a simple website for your business as well as best practices to ensure your business is being found online. Cover free web marketing tools that will drive new customers to your business. Topics include: Best Practices for Search Engine Marketing (SEM), eCommerce & Using Web 2.0 to Help Your Business Find New Customers.
· How to create free blog for your business
· Ensure that your customers can find you online
· Learn the 7 biggest mistakes businesses make in online advertising
2-3 hrs Power Point with Handouts & Real Time Demonstrations
“Demystifying Google Adwords & Analytics for Small Business Owners”
Attendees will learn the benefits of advertising their business with Google AdWords. Learn how to effectively create and manage a Google AdWords account. Learn how to be more effective by using best practices on account setup, bidding and campaign management strategies. This seminar will help teach the importance of Google’s Free Analytics reporting by covering topics such as setup tips, best practices, and analysis techniques.
· Introduction to online advertising& Google AdWords
· Basics of pay-per-click advertising & Google Analytics
· How to create an effective low cost campaign
· Learn the 7 biggest mistakes businesses make in online advertising
“Using SquareSpace to create a low-cost professional website for your business”
This interactive course will guide you through setting up your own website using SquareSpace. Learn best practices for creating a compelling site, ensuring customers can fund you, uploading images and logos, writing internet friendly content & more. At the end of this workshop attendees will have a fully functioning professional looking business site that can capture leads, provide maps and relevant info to existing and potential customers.If your business needs a professional website this is the workshop for you!